Dear Team,

As we kick off this year’s Aloha United Way campaign, I want to take a moment to reflect on one of our core guiding principles: Social Responsibility. This principle is more than just a value—it’s a call to action. It reminds us that we have the power and the responsibility to make a meaningful difference in the communities we serve.

Aloha United Way has been a cornerstone of support for countless individuals and families across Hawai‘i, addressing critical needs such as education, financial stability, and health. By participating in this campaign, we are not only giving back—we are standing together to uplift our community.

This year, our goal is 100% employee participation. Collectively, we can make a big impact. It’s not just about the dollars—it’s about showing up, being present, and demonstrating that we care.

I encourage each of you to take part in this effort. Let’s show what it means to live our values and lead with heart.

Thank you for your continued commitment to making a difference!